How To Build A Unique Website

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Unique visitors (aka absolute unique visitors) -- slanged down to "uniques" -- refers to the number of people who land on an Internet property in a given period, throwing out all repeat visits. Someone who calls up a site 10 times counts the same as another person who visits once.

The other major measure is total page views, a raw number that makes Web publishers happy because it's always higher. Both of these measurements come in and out of fashion with advertisers and others keeping score.

(If you publish a web site or blog, Google Analytics should be your traffic tracker. It's free and it's remarkable. Google now links AdSense with the Analytics, a vaguely creepy concept that makes the data even more robust.)

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